Project 1 - Logo design
Part 1.
Your
task is to design an eye-catching, BUT TASTEFUL logo that communicates the
service provided by your company and incorporates the name as well as an iconic
element that is easily recognizable.
Gather
10 to 15 examples of creative logos in your sketchbook, post them to your blog,
or just keep them handy on a drive. Make
sure to record your thoughts about the logos.
Is the design effective? What are the basic shapes and colors? How do
they work (or not) and why? What are the hierarchies? Is the concept clear or
confusing? Can improvements be
made? How would you approach the same
concept?
Then
create 30 sketches for your company’s logo.
They may be created in Photoshop or illustrator if you are already
familiar with those programs.
1/14 Logo sketches Due (scanned and emailed
to me by 8am)
Work in class in Adobe Illustrator on vector logo
1/19
Martin Luther King Jr. (Holiday –
No Class)
1/21 Logo – work in class
1/26 Finished Logos Due!
(high res jpg mailed to me by 9am), Photoshop Demonstration in class
1/28 Critique Finished Logos!
Homework –
Card Deck Proposal – Containing Research, Mind Map, and Sketches
*Blog Post
with sketches, Final Logo, and Process/Ideation Statement
No comments:
Post a Comment